With its strong visual impact,
red represents SAC's
proactive and challenging spirit,
as well as the passion and artistic energy of its artists.
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> About > About SAC > Brand Identity > Overview
Brand Identity
Marking its 25th anniversary in 2013, SAC developed its own corporate identity (wordmark),
combining Korean and Roman characters to reflect its status
as a world-class arts complex and its close connection with the public.
Color
Concept
The logotype is composed of a solid, Korean-based design
that reflects SAC’s 25-year history,
paired with a more emotional, handwritten English counterpart.
This visual motif expresses a dynamic space filled with passion
and excitement, where art and the public come together.
The margins and cut-out elements of the motif represent
an open environment where audiences can engage
with and connect to the arts.
